Posts from — May 2008

Such exciting things have happened today:

Firstly, NICOLA GRIFFITH HERSELF wrote a post that quoted my review of her book. She says I’m funny. Nicola Griffith says I’m funny. Okay, I have to take a moment to regain composure.

And! There have now been a bunch of new ads made for the Canadian Club Fake Campaign. Three awesome ones by Trancer21, one awesome one by Robbie of the fantastic music blog Womenfolk, one from my partner Stark, and two others in addition to that! I have added these to the bottom of the updated original post. I’m waiting to see if I get any more, and then I’ll make a new post featuring the submitted ads.

Also, some fellow bloggers have written about the project:

A legal commentary by Rebecca Tushnet, whom I very much admire, and subtle arguments for subversive billboard alterations and culture jamming from Laura Quilter. Also, the project got a shout out from Shameless Magazine. Hooray!

It’s not too late – make your own Canadian Club ad now!

In honor of Mother’s Day, Stark and I have been working on a multimedia project. I’m hoping that it can really grow and expand, and that lots of people will participate. Here are the basics:

While I was out for a run recently, I saw a new ad for Canadian Club Whisky. The campaign is called “Damn Right Your Dad Drank It,” and features photos of white men doing manly things circa the Seventies. There are several of these ads. One reads “Your Dad Wasn’t A Metrosexual,” another reads “Your Mom Wasn’t Your Dad’s First.” The one that really annoyed me was “Your Dad Had Groupies.”

Here are the ads, click on the thumbnails to enlarge:

You can see some of their ads on the street here, including “Your Dad Had a Van for a Reason.” Ew, that one is just gross.

I find this campaign offensive on so many levels. First of all, if Canadian Club is attempting to change their image to increase sales, I find it odd that they are being so exclusionary with their re-branding. Apparently, the only people invited to the Canadian Club Club are White Males, Ages 18-30, women and people of color need not apply. It’s not that surprising to me that a company is aiming at that small demographic, but the way they’re doing it is truly offensive. Basically, they are appealing to men who miss the days (whether or not they were born yet) of grabbing the asses of their secretaries, playing a few rounds at the all-white private golf club, and then going home to their wives, the happy homemakers who would mix them drinks, cook them dinner, and wait on them hand and foot. None of this women’s lib, civil rights, limp-wristed liberal bullshit that men are expected to follow these days. No, let’s go back to the days of rampant sexual harassment, before women could expect to be seen as equals and before the gays turned all those masculine men into pansies with waxed eyebrows. Let’s return to the days when men were men. Please.

Adding insult to injury, visitors to the site are invited to “Put your own dad (or yourself or your friends) into one of our Damn Right ads. It’s downright easy to do, and when you’re done you can download your ad and send it to your friends.” This Ad Maker is where I got the idea for the following project: I was going to remake the ads, but with women. Women who were old enough to be my mom or my grandmother, and with tag lines like “Your Mom Didn’t Shave Her Legs” or “Your Grandma Built Fighter Jets.” The first one I made was “Your Mom Had Groupies.” I included a selection of female musicians that I love, some that were well known, others that were not. Here is my version of the Canadian Club Damn Right ad (click the image to see a larger version):

The musicians are, starting at the top and going counterclockwise:

The Raincoats, an all female post-punk band, who started making music in the late Seventies. Here’s their page on YouTube. Buy: emusic or Amazon

Jesse Mae Hemphill, blues artist and electric guitar innovator. Watch her sing “You Can Talk About Me” on YouTube. Buy: emusic or Amazon

The Go-Go’s, all-girl rock band. Reunited after so many years, check out their homepage. Buy: Amazon

Precious Bryant, Southern blues singer songwriter. Visit her website. Buy: emusic or Amazon

Joan Armatrading, English singer songwriter. Visit her website. Watch on YouTube. Buy: Amazon

Okay, so that’s the end of my contribution. Here’s where the fun participatory multimedia project comes in. As I was working on my version of the Canadian Club ad, I thought, “Hey, wouldn’t it be great if lots of people made new versions of the ad, just like Canadian Club intended, but replacing all the men with women that they find inspiring or influential or whom they love?” So I’m throwing this out to all of you – make a new Canadian Club poster. Put together a “Your Mom Had Groupies” poster with your own set of female musicians. Who would you pick and why? You can make your own poster, or you can just leave a comment, telling me who you would choose, or posting a song that you love. To make it easier, I’ve made a template that you can download. Click to download the larger file:

Here’s the whisky glass to add as a new layer when you’re done putting in new photos.

If you want to play with the other ads, that would be fantastic as well. Put in photos of your own mom, make up new catch phrases, anything at all. Maybe at the end we can send what we have created to Canadian Club and show them how much potential business they’ve lost by not making even one ad catering to women, or we can post our own ads around cities, showing our disgust with the campaign. If I get enough musical selections together I might make up a playlist that will be available for download. So, go forth and be creative! Whatever you make, you can post it wherever you like, but leave a link or an image as a comment here, so that I can pull everything together.

And we now have some of the first reader contributions to the fake Canadian Club campaign (click for larger versions):

“Your Mom Built Fighter Jets” and “Drunk Driving Is Illegal For A Reason” were made by my partner Stark

“Your Mom Had Groupies” was made by Robbie, from the fantastic music blog Womenfolk (featuring appearances by Cyndi Lauper, Nina Simone, Chrissie Hynde, Stevie Nicks and Kim Carnes)

“Your Mom Wasn’t A Stepford,” “Your Mom Played Sports,” “Your Mom Was A Pilot,” “Your Dad Wasn’t Your Mom’s First,” and “Your Mom Wasn’t Your Dad’s First” were made by Photoshop addict Trancer21

“Your Dad Was A Real Man” was made by Wonko.

“Your Dad Wasn’t Your Mom’s First” and “Your Dad Had a Van For a Reason” was made by Coolbyrne.

“Your Asian Wasn’t Quiet” and “Your Dad Doesn’t Buy It” were made by Resist Racism.

“Yours Was the Best” was made by RedHeadInRed.

“Your Mom Knew About Poisons” was made by Elena Landriscina.

“Your Dad Always Apologized” was made by Mental Hygiene.

“Your Mom Was Your Dad” was made by Roman_Machine.

My comments on the spread of the project across the Internet can be seen here

I just finished reading The Blue Place by Nicola Griffith. I’ve had all three books of the Aud series sitting around, unread, since Christmas, but after a bad experience with a Kathy Reichs novel, I haven’t been in the mood to read detective stories until now. Thankfully, Nicola got rid of the bad Kathy taste in my mouth, and has left me in the mood to read more.

I couldn’t decide at first whether or not this book was a parody or totally serious. It starts off in a fairly standard film noir way: While out walking in the middle of the night in the pouring rain, our hero, an angsty ex-cop and current PI encounters a mysterious woman running away from a house that explodes just minutes later. This woman then shows up at her door, asking for her help. Cue dramatic music.

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I’ve been buying lots of things lately. I should really put myself on a leash when it comes to spending, but I haven’t been able to help myself – I just need so many things!

First up, the Smoking Buds Earphones by Skull Candy. I bought these to use while running. Headphones make my ears sweat (ear sweat, gross, I know) and the ipod ear buds would fall out every time I turned by head to check for cars or bounced off a curb. I wanted something that would be cheap, so I wouldn’t be pissed if they got beat up or lost on lost on a long run. I also wanted inner ear buds, so that I wouldn’t have to play my music as loudly while running near traffic.

I picked these up for under twenty bucks at the Source. They come in a baby pink color, but I chose the more butch gray and black. The salesgirl tried to trick me into picking up an extra warranty, claiming that the average life of headphones is three months. What the hell is this woman doing with her headphones? But anyway, at least something was reasonably priced at that wretched store for once. I used them on my run the next day, and on every run since. I am impressed! For cheap-o ear buds with tiny cartoon skulls on the sides, the sound is great! I mean, not fantastic or anything – when I’m listening in the quiet of the apartment, I detect a quiet hiss in the sound, so the clarity isn’t perfect, but the bass is good, music sounds full, and my podcasts come across loud and clear. The volume control isn’t very delicate, but it’s good for muting the sound when you suddenly need to hear something. My one complaint: the plastic ear buds catch the air on windy days or on bridges and the whooshing noise can block out the music. But still, they’re cheap and they serve their purpose almost perfectly. Hooray!

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