Comments on: Project: Canadian Club – Your Mom Had Groupies

By: MOCK ADS MOCK CANADIAN CLUB » Sociological Images

MOCK ADS MOCK CANADIAN CLUB » Sociological Images — Sat, 28 Nov 2009 01:58:47 +0000

[...] to a set of mock ads based on these Canadian Club ads made by various contributors and found at Michelle Schwartz’s blog (along with others). They starkly reveal the double standard manifest in the original ads. The [...]

By: Michelle Schwartz Chronicles » Take a beach stroll with Sally…

Michelle Schwartz Chronicles » Take a beach stroll with Sally… — Sat, 20 Jun 2009 21:19:38 +0000

[...] have been looking for an excuse to do some more feminist adbusting since Your Mom Had Groupies, and this seemed like the perfect opportunity. Thus, I present a new ad campaign that I like to [...]

By: links for 2008-05-23 « Canadian People of Colour

links for 2008-05-23 « Canadian People of Colour — Fri, 23 May 2008 13:35:15 +0000

[...] Michelle Schwartz Chronicles » Project: Canadian Club – Your Mom Had Groupies “Apparently, the only people invited to the Canadian Club Club are White Males, Ages 18-30, women and people of color need not apply.” (tags: advertising marketing sexism feminism adbusting CanadianClub white male peopleofcolour) [...]

By: the good old days » Blog Archive » Fuck You, Canadian Club

the good old days » Blog Archive » Fuck You, Canadian Club — Thu, 22 May 2008 14:58:12 +0000

[...] though, Project: Canadian Club – Your Mom Had Groupies has put a beautifully inclusive, humorous spin on this otherwise pointless, misogynistic, [...]

By: Starkpages Blog » Your Mom Built Fighter Jets

Starkpages Blog » Your Mom Built Fighter Jets — Wed, 14 May 2008 18:17:54 +0000

[...] posted a fantastic critique and project in response to Canadian Club’s idiotic “Your Dad” ad campaign (like repackaging [...]

By: derivative work » Blog Archive » damn good alterations

derivative work » Blog Archive » damn good alterations — Wed, 14 May 2008 14:53:47 +0000

[...] men with daddy issues could put their own daddies into the ads. Michelle Koenig-Schwartz began Project: Canadian Club – Your Mom Had Groupies in [...]

By: Womenfolk | Your Mom Had Groupies

Womenfolk | Your Mom Had Groupies — Tue, 13 May 2008 19:25:42 +0000

[...] Michelle Schwartz has spearheaded what I think is an awesome way to protest. Infuriated by Canadian Club Whisky’s recent ad campaign depicting dated pictures of men with slogans like “Your Mom Wasn’t Your Dad’s First,” and “Your Father Wasn’t A Metrosexual,” Schwartz has embarked on her own version of the posters, encorporating images of music’s most influential women as a way to fight back. [...]

By: trancer21

trancer21 — Tue, 13 May 2008 05:48:52 +0000

Dude, I thought the ‘Your Mom Wasn’t Your Dad’s First’ was creepy but ‘Your Dad Had A Van For A Reason’ takes the cake. Like someone else said ‘how does learning my Dad was a ho make me want to drink Canadian Club?’.

By: Thea

Thea — Tue, 13 May 2008 05:07:59 +0000

These are great. I thought the “Your Mom Had Groupies” one was especially interesting because when you switch the gender in that ad, it has such a different connotation – ie when the CC drinker/rockstar is a woman, the message seems sorta empowering, rather than a reinforcement of super disgusting masculinity.

By: Cyn

Cyn — Mon, 12 May 2008 03:59:09 +0000

Bravo! What an awesome idea!
I hate those kind of ads, and this is one snappy comeback.
What about “your mom kept her last name”? “your mom had a job”? Or, a modification on that famous Napoleon Dynamite phrase, “your mom went to college”?